The artificial intelligence arms race just moved from your screen to your pocket. While the world was focused on the flashy Super Bowl commercials, a second, unreleased advertisement reportedly leaked online, revealing what many believe to be OpenAI’s secret weapon: a dedicated hardware device codenamed “Dime.” Despite official denials from OpenAI executives, the level of detail—from the involvement of legendary designer Jony Ive to the specific “Sweet Pea” project origins—suggests that a massive shift in how we interact with AI is imminent.
This isn’t just another gadget; it’s a strategic necessity for OpenAI. Currently, users access ChatGPT through platforms controlled by Apple and Google, who set the rules and take their cut. By developing a “pocket brain” paired with futuristic earbuds, OpenAI is attempting to bypass these gatekeepers entirely. Imagine a device that sees what you see and whispers context-aware assistance directly into your ear, transforming your daily life without you ever having to look at a smartphone screen.
The “Dime” Revelation: A leaked ad featuring Alexander Skarsgård showcased a metallic, stone-like pocket device and specialized wrap-around earbuds, a project reportedly led by former Apple design chief Jony Ive.
Strategic Independence: OpenAI is seeking a direct line to customers to avoid reliance on the Apple and Google ecosystems, which are already launching competing AI like Gemini and Apple Intelligence.
Always-On AI Vision: The device is designed to be an “always-on” companion that can identify objects, provide real-time restaurant reviews, or even assist in professional meetings by whispering stats and facts privately.
Project “Sweet Pea”: Internal leaks suggest the hardware is an earbud-based system with a companion device, focused on high-end construction and deep integration with ChatGPT.
To see the leaked footage for yourself and understand how this new hardware could automate your entire life, watch the full breakdown in the video below.
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