When NOT to Use the Buy It Now Option
As you move away from being a novice eBay seller, you might decide to start using fixed price auctions so you can budget better. It can be more reassuring to know that either you will make a small profit instead of having to wait to see whether it makes a profit or a loss in an auction. However, you need be aware that there are times when you probably shouldn’t use ‘Buy it Now’.
In a Holiday Season.
The market goes absolutely crazy just before the holidays and that’s why you shouldn’t list items using Buy It Now at this time. Do you want to wake up one morning and find that all your items have sold and that the people who bought them have relisted them with a higher starting price than what they paid you? Of course you don’t. I would recommend not listing anything in a fixed auction format from December 1st on, unless you have a lot of accumulated stock that you want to get rid of for low prices.
When an Item is In Demand.
If an item is selling within a few hours each time you list it using Buy It Now then you ought to consider using a normal auction format instead. Chances are that the final price you will get when using a regular auction will be higher than whatever you’re charging using a But It Now.
When You Have the Only Item on the Market.
If you have a hard-to-find item that very few others are currently selling, then it doesn’t make a lot of sense to use Buy it Now. You’ll be surprised just how high buyers will bid on things that are truly rare and how upset they’ll be if someone snatches it away from them using Buy It Now. It’s only fair to give everyone a chance to pay you more and more money, isn’t it? 
If Your Item Doesn’t Sell.
If you have to relist your item over and over because it keeps failing to sell then it might be time to give up on listing it in the fixed price format. Using a Buy It Now over and over again will bleed you dry, so remember that Buy It Now only works for things that are in high demand. You might end up selling the item for a slightly lower price than you wanted, but at least the item sells.
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