Tips for Designing eBay Templates
A template is like a web page that you see many sellers using on their auctions, filled with design elements like borders around the edge and different fonts. Most new sellers on eBay don’t bother using templates and you might not have either. Generally a descriptive listing and a good picture will do the job just fine.
However, if you want to add a punch to your auctions and make a great impression on your auction visitors then it’s a good idea to have a standout template. Here are some tips on what to do and not to do.
1) Choose an appropriate template. The most important part of choosing your template is the style you select in eBay’s listing designer or the equivalent in whatever listing software or web pages you use. You probably should use third-party software or template pages instead because eBay’s designs can be somewhat bland.
Anyway, the different template designs will usually be themed under categories like ‘Tools’, ‘Toys’ or ‘Computers’. So make sure you choose an appropriate category for whatever you’re selling. Those flowers you see on the webpage might be pretty but they have nothing to do with tools or pet supplies.
2) Put the photo at the top. Remember that the picture of what you’re selling is far more important than the description. Put your best picture at the top of the description area, add the text description below and then add any extra pictures you have. A good photo of your item is the first thing your eBay visitors want to see when they visit your auction so why not put it at the top?
3) Add your logo. Although not necessary to have, a well-designed logo will give your auction a professional touch, especially if the look and color scheme fit in with the rest of your template. A logo will also go a long way toward branding you in the minds of the people have seen visited your auctions before. So when you are ready for this then don’t skimp. If you can’t do it yourself then pay a designer to create your logo.
4) Don’t be afraid to use large fonts. It’s often the right thing to do to use different sized fonts. If you have something important to say then say it in a bigger font, headline-style so it will stand out. Just don’t get too carried away. (:
5) Learn a little HTML. It might be a little intimidating, but there are plenty of resources out there about learning HTML, and a little goes a long way. You’ll find all sorts of ways to put your auction in high gear once you know what you’re doing. Believe me, there are all kinds of things you can do to make your auction stand out and look professional.
6) Preview your listing. Check your work! Remember to click that preview listing button when you are done so you can what everything will look like when it goes live. This is important. I’ve caught many mistakes this way, and I’m sure you will too.
God bless,
Clint
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