At the core of each good sales person is an effective communicator…

And in case you haven’t noticed… Success in this whole Online Marketing thing has a lot to do with the ability to sell. It’s true, whether you are talking about the tough route of cold calling or getting others to sign up on your squeeze page for your free offer.

If you can’t sell, it will be hard for you to survive…

One of Zig Ziglar’s most famous quotes is… “Timid sales people have skinny kids.”, and he couldn’t be more right.

So… now that we’ve identified that selling is actually one of the core elements of what will drive your success, you should understand the importance of becoming an effective communicator.

Without being able to effectively communicate, there will be no sales… And without any sales… there will be no business.

So the question should be… how do you go about building the skill of effective communication? Well the good news is, it’s actually very simple, and can be broken down into a simple 3 step system. Follow this daily… And you’ll be amazed at how your communication skills develop.

1. Read Daily…

There’s no coincidence in the fact that many ultra effective communicators are also New York Times bestsellers… And there’s no better way to learn any skill than through modeling successful people.

Read books by: Brandon Burchard, Tony Robbins, Zig Ziglar, and John C. Maxwell…

And In doing so, you’ll naturally begin to pick up on how they communicate, and you will naturally start mimicking them. Aim to read for at least 30 minutes a day.

2. Listen To An Audio Or Watch A Video By A Top Producer Daily…

By top producers… I mean top producer in our space. Someone who you know KILLS it with their Online Business.

Someone you respect and admire, someone who runs their business in a way you want to run yours.

By doing so, once again you’ll be learning through transference (you will naturally start to mimic their patterns, styles, and body language), and at the same time you’ll be witnessing how they run their online business.

On almost every webinar, video, or audio created by a top producer, there will be a CTA (call to action) towards the end. Whether it’s to buy something, for you to share their video on social media or to just like their blog post, THERE WILL BE A CTA…

And you need to study how the top producers inject a CTA into their content… Especially when it’s a CTA where they’re selling something.

There’s a reason the top producers can sell SO MUCH of whatever it is they want to sell… and it’s because they’re effective communicators and know how to use a CTA.

So study what they do, reverse engineer there processes, and then start to apply what you see them doing in your own business.

3. Write Daily…

Take another half hour to an hour each day to write down what you’ve learned in a teaching model. Teach your audience the new skills you learn as you learn them. Create blog posts and write e-mails to your list DAILY.

The people who don’t like your emails will unsubscribe… And that’s a good thing. If they don’t like what you have to say, you don’t want them in your world. Just keep the content high quality and always aim to over deliver on the value.

In writing down what you’ve learned, you’ll do 2 things:

1. Solidify what you just learned… In writing about what you’ve learned you use a different part of your brain and reinforce the new knowledge.

2. Through creating value based, problem solving content you’ll automatically start to build a relationship with your audience and attract more people to become new audience members.

Through incorporating these 3 simple activities into your daily routine, you will exponentially increase your capacity to communicate efficiently, which at the end of the day means you helped more people.

And the more people you truly help, the more sales you will make, and this means more money in your pocket! There is absolutely nothing wrong for getting paid to really help others out.

Want to watch and listen to this post? Check out my video on YouTube:

To Your Success,

So I just got off of Skype with one of my clients and felt compelled to take a few minutes to write this up for you. My client  had a slight error in his thinking in the way he was approaching his business goals…

An error that I myself used to have in the way I approached my business goals… Something that you may be dealing with too, that’s only just setting you up for future disappointment.

On the business front, I’ve had very stormy days, and I’m guessing you have had them too. Nothing goes right, You’re getting rejected, and paying for the abuse. It got so hard sometimes that I wanted to just give up, run and hide, and forget about it all.

You know those times in your business where no matter how hard you press forward it seems like life just keeps pushes you back. Those times where you can’t get a break, and no matter how hard you try, nothing works.

There’s that point where you simply hit the ceiling, meaning you’re pulling people into your business and making sales, but no matter how hard you try, your business just doesn’t grow. It’s like things get capped at a certain level and there’s nothing you can do to get past it.

If you’ve been trying to build an online business for a while and you’ve achieved some success, you know what I’m talking about. If you’re new, there will be a period of time in your business where you are pushing it at full force, but your income just isn’t growing. It’s one of the most frustrating things you can ever experience.

All of us entrepreneurs have been there… I’ve been there… but this is something you CAN break through. And today I want to share something with you that helps me get through it all. 

One of the most important breakthroughs you can have is… Thinking about your business the right way. It’s easy to think, “I want 5,000 customers by the end of the year”, and then put all you have into trying to make it happen.

The problem with this way of thinking about your business is that it’s NOT an immediately tangible goal. It’s one of the reasons why whenever I hear someone tell me they’re going to earn $5,000 per month their first month they step into the business, I ask them explain to me how. If you’re new how can you know you can achieve this? The answer I normally get is, “Well I’m just gonna do it.”

It’s good, but not good enough. You need to know exactly HOW you’re going to get there. So the place you have to begin is with having realistic goals and expectations. The catch 22: If you’re new it’s almost totally impossible to set realistic expectations without help.

This is where having an experienced leader on your side helps. You have to break the process down to basics. You have to know the numbers and be realistic about them.

Don’t start with the income when you set expectations. You start with getting a single lead or sale. Once you know what it takes to get that, you can move on to experiencing what it takes to make a bigger sale or more of the same sales.

Once you know what it takes to do that, you can then start to talk about income. But before you know the effort to be exerted to get this far, there is no way you can talk about money.

It’s like me saying “I’m going to make $2 mil in the coffee industry this year” without knowing a thing about coffee. I can say what I want, but unless I know the mechanics behind how that income goal is achieved I’m just in a fantasy world.

Fantasies and dreams are great, but the magic happens when we can take those dreams and attach a REAL experienced based process to get there, so experience is necessary. I’ve already said a lot… But I want to bring this all back to how I’ve used this principle to break through that invisible glass ceiling and how you can too.

You start small.

I knew that at that point I started generating multiple sales in a week, I didn’t just jump to making $5,000+ in a month. I took my expectations back to reality and dealt with what I knew.

I knew I could get a few more sales in a week and there were opportunities I wasn’t exploiting fully. So, I started putting my focus into those unexploited opportunities and I could realistically increase my income for a give month.

And that’s what I did. I continued to set realistic weekly and monthly goals, and held myself accountable to them. If you break things down to smaller goals, it becomes tangible and doable, and that’s where you want to be.

These days I still do this, but more on an income basis. Instead of saying I want to make $300,000 thousand this year, I think about this question…

What can I do to increase my income by $100 a day this month? 12 months of that and that’s an income increase of $1200 per day. And for me, at this point, thinking about a $100 per day increase is a lot easier to do and track on a daily basis.

You want to set realistic, baby step style goals in your business. Make them daily goals. Track them, make course corrections when you need to and move through your goals one step at a time.

That’s the best formula I’ve found to consistently increase productivity in a controlled fashion. If you commit to doing the same thing, you’ll find the same will work for you. Dream big, but make your dreams realistic by creating daily, tangible, trackable goals.

Want to watch and listen to this post? Check out my video on YouTube:

To Your Success,

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